Once again, after we ran a good race, we decided to celebrate by watching others work hard. This time, we were off to Arlington Race Track for an afternoon of fun watching the ponies run. Although we all had a great deal of fun on a crisp and clear day, it never hurts to learn [...]

Your email does NOT begin with your subject line. It actually starts with the purpose of your email blast. Like anything else, you need to know your motivation—for the best performance. So, first things first. Think about it: Why are you sending the email? Who is your audience? What do you want them to do? [...]