Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your Subject Lines. First impressions matter. As the first piece of text that is read, the subject line is arguably the [...]

Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new Junior Copywriter with ColinKurtis. I’ll be responsible for editing, revising, and proofing any copy before it’s submitted to a client. [...]