We may be a little bit biased, but working with an agency can have many benefits for your business. From having more resources to sharing expert industry knowledge, working with an agency can give you more time to focus on the day-to-day operations of your business. Keep reading to learn about the benefits an agency like ColinKurtis can provide to you.
1. Knowledge of the Industry
An agency should have specialized knowledge of your industry. For example, at ColinKurtis, we have a history in the food and beverage industry, specifically in food ingredients, food manufacturing, foodservice products, challenger consumer food & beverage brands and food equipment. This means we have an understanding of your target markets, best practices and an ongoing awareness of what your competitors are doing. We also have the necessary knowledge to identify any potential barriers to success. One of ColinKurtis Advertising’s principles is stewardship and our team provides responsible budget management. We know how to best invest your marketing dollars, optimizing your paid, owned, and earned performance, all while increasing your return on investment. By relying on the knowledge of an agency, you have more time to focus on other aspects of your business.
2. More Manpower
Coordinating all of your marketing needs can require significant time and energy. Working with an agency can bring expertise and manpower that you may not currently have in-house. Instead of going through short-term hires in-house, hire the right agency—like ColinKurtis—and build a long-term partnership that is focused on your company’s growth.
3. Reliable Resources
When working with an agency, you should feel confident that they have the resources to complete a project. Whereas an internal hire might take longer to learn the industry and business, an agency has reliable resources upfront. At ColinKurtis, we have all the resources you need for any marketing campaign, including strong media connections and access to advanced tools and software for email marketing, websites, social media, design and analytics. With this expansive toolbox, our team can assist with your overall workload, freeing up your time internally.
4. A Strategic Perspective & Plan
Oftentimes, a different perspective is what you need to move your business forward. Another benefit of an agency is the potential to provide a view that is sometimes not achievable internally. It brings together expertise from multiple divisions, providing a fresh perspective. Agencies also have the ability to craft strategic marketing plans to help you meet your business goals. For example, at ColinKurtis, we can develop a specialized roadmap for your business and then execute it through tactical deployment, whether it’s to improve your social media engagement, web development, digital ads or something else.
5. Diverse & Integrated Capabilities
Lastly, an agency has both strategic digital and creative expertise collaborating from the beginning of a project. The integration of different aspects of marketing is natural for an agency and can greatly benefit your business. With ColinKurtis, you have a marketing partner that you can trust to manage and execute any marketing project, as well as identify potential needs including sales materials, web, ad campaigns, PR, media, video, social media, trade show strategy, marketing strategy and beyond.
Ready to partner with a marketing agency? Contact Mitch Robinson at Mitch@colinkurtis.com or call 815.965.6657 EXT. 1 to discuss how ColinKurtis Advertising can help!
Blog post from:
Colin Kampmier
Founder, Owner
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