LinkedIn allows B2B food and beverage companies various opportunities to make personal connections with potential clients. With nearly 150 million subscriptions in Q1 of 2023, LinkedIn newsletters are a great social media marketing tool to showcase your company’s knowledge, stay in touch with your customer base and generate leads. A typical LinkedIn post is geared primarily toward short-form content, but newsletters offer a way for your brand to repurpose your long-form content, such as blogs. We’ve narrowed down the top 5 reasons why your B2B food and beverage brand should add LinkedIn newsletters to your lineup.
1. LinkedIn newsletters are free and easy to create.
With a newsletter, you can seamlessly mesh your media—including text, images, videos, quotes and links—with no programming required. This lets you work all of the content you need into one incredibly user-friendly spot. Whether you are promoting your product or service, sharing information or connecting with clients, a newsletter can get out all of the information you need to share.
2. Your audience already exists on LinkedIn.
You don’t have to waste time trying to find people to view your content. When you create a newsletter, you can invite all of your followers to subscribe. This makes it straightforward for them to follow along with your posts. If your brand isn’t on LinkedIn yet, start here.
3. Showing your company’s knowledge builds trust.
A newsletter is a great platform to show potential clients that you know what you’re doing and become a thought leader in your marketplace. Your audience is already using LinkedIn—in fact, LinkedIn makes up more than 50% of all social traffic to B2B websites, and 94% of B2B marketers are using LinkedIn for content distribution. By capturing your audience’s interest while they are on LinkedIn, you have a direct line and they can get regular updates on your latest endeavors. This gives you a competitive advantage—you are able to check in regularly with your audience and keep your brand top of mind!
4. You get to immediately engage your audience.
You can schedule your newsletter post in advance, making it simple to get your content in front of your target audiences. As soon as you hit “publish,” your subscribers are notified with push, in-app and email notifications so they don’t miss your newsletter. This allows you to get real-time feedback from your audience, and you can track their responses through LinkedIn analytics.
5. Businesses on LinkedIn are there to connect with you.
Businesses create LinkedIn accounts because they want to see your company and chat with you! Releasing newsletters can help you generate these leads. In fact, a HubSpot study found that LinkedIn is 277% more effective at generating leads than Facebook and X (formerly known as Twitter). LinkedIn has a visitor-to-lead conversion rate of 2.74%, as opposed to 0.98% of social media as a whole channel. Also, Google indexes LinkedIn newsletters, making them more likely to show up in a potential client’s search results. Ultimately, benchmark goals for LinkedIn newsletter engagement rates are anywhere from 1.06% – 2.00%, with anything higher showing excellent engagement.
News Flash: It’s Time to Get Noticed
Getting involved in LinkedIn newsletters can strengthen your social media marketing efforts, elevate your online presence and impact your brand’s place in the B2B food and beverage industry. By starting with newsletters today, you are opening up new opportunities to generate new leads and keep your audience in the know. Want to know how we can help? Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn how ColinKurtis Advertising can help you get started with LinkedIn newsletters.
Blog post from:
Matt Hensler
Vice President, Digital Integration
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