Your Guide to Account-Based Marketing
By aligning your marketing and sales efforts and targeting high-value accounts, your business can get leads that are more likely to convert into long-term partnerships.
How to Improve Lead Web Generation on Your Website
Websites are at the center of every business and, not surprisingly, at the center of lead generation. Nearly all of your marketing efforts should link back to your website.
You’re back on the trade show floor…now what?
On the road again! It’s been over a year since we’ve been able to get out and walk the cold, hard “carpet” covered floors of such trade show mainstays as the Las Vegas Convention Center, the Javits Center in New York and my home base of McCormick Place in Chicago, just to name a few.
25 Ways Advertising Has Changed Since 1996
The 1990s introduced the World Wide Web and paved the way for online advertising with banner ads and targeted ad campaigns. In 1996, the year ColinKurtis was founded, total internet ad spending reached $267 million. Since then, advertising revenue has increased, technology has continued to develop, and advertising has not stopped evolving. To continue celebrating [...]
Don’t Overlook These 7 Key Areas of Email Marketing
Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your Subject Lines. First impressions matter. As the first piece of text that is read, the subject line is arguably the [...]
Welcome Lydia to the CK Team
Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new Junior Copywriter with ColinKurtis. I’ll be responsible for editing, revising, and proofing any copy before it’s submitted to a client. [...]
Welcome Megan to the CK Team
Megan recently joined the ColinKurtis account team. Lets find out a little more about Megan with a little Q&A.
How to Use a Discovery Session to Develop an Effective Marketing Plan
When annual planning season rolls around for B2B marketers, it can be hard to know where to start. Do you just make tweaks to last year’s plan? Do you start from scratch? The best place to start is with an effective discovery session. In this blog, we’ll review the most important components of an effective [...]
5 Tips for B2B Content Marketing
While there is no one magic bullet to increase the effectiveness of your B2B marketing campaigns, this list gives an overview of a variety of tactics that you can implement to help your brand stand out in your market. By focusing on customer connections and creating approachable, personality-driven material, you can strengthen the impact of [...]
How to Create the Perfect Infographic
Infographics have become one of the most popular ways to share information in the digital age. Creating an infographic that is eye-catching and attractive is essential for high audience engagement. As ColinKurtis Advertising is celebrating its 25th anniversary, our creative team created an infographic to show you what we’ve been up to as a food [...]