2020 was a year like no other. The pandemic halted activity around the globe and changed life for everyone. Businesses had to adapt to the difficulties COVID-19 brought and consumer behavior was significantly impacted as well. In the food and beverage industry, more consumers began cooking at home and demanding ingredients to support overall health. [...]
Video marketing offers a versatile way for businesses to reach their audience. From customer testimonials to how-tos, explainers, and more—the possibilities are virtually (or, should I say, digitally) endless when it comes to video. Not only can you do just about anything with them, but video is also reported to be a whopping 600 percent [...]
The year was 1996. The world learned the Macarena. Judge Judy brought her no-nonsense attitude to our TV screens. Oprah launched her book club. The Spice Girls started a revolution. Baked Lay’s, Wendy’s Spicy Chicken Sandwich and ColinKurtis Advertising were born! Now it’s 2021, and ColinKurtis, a leading food and beverage marketing agency, is celebrating [...]
Did you know typical sales teams only spend about a third of their time interacting with prospects and customers? And another third of their time is often spent searching for sales materials or creating their own content. Equipping your sales team through sales enablement is a key element to freeing up your sales team's time [...]
Eric started as a social media intern and recently joined the ColinKurtis digital team as a Social Media Coordinator. We wanted to get to know him a little better with a Q&A. What is your new role at ColinKurtis? I am a Social Media Coordinator! What does a typical day look like? I look at [...]
Social media for a B2B company may sound intimidating and often people think it is “boring” — but B2B brands can have the same strong customer and employee advocates that a B2C brand might have. Sometimes less is more — you don’t need millions of followers to build brand awareness, engage a target audience or [...]
Danny recently joined our team as a Senior Copywriter. We wanted to get to know him a little better with a Q&A. What is your new role at ColinKurtis? I’m a senior copywriter slash conceptual creative thinker slash wordsmith problem solver. I’ve been telling stories across one medium or another my whole life, and now [...]
Sales and marketing are not only critical components of a successful business, but they are also integral to one another. Unfortunately, and more often than not, they are siloed organizations merely co-existing within a company. When well aligned, they can be a powerhouse team driving great success. What is Sales Enablement? Sales enablement is the [...]
Tory recently joined our team as our Account Director. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I am an account director leading a portfolio of client accounts at ColinKurtis. What does a typical day look like? A typical day starts with reviewing [...]
Jamie recently joined our team as our Account Manager. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? As an Account Manager at ColinKurtis, my role is to be the liaison between the clients and the rest of our team. It’s my job to make [...]
