Sure, you’ve wondered—and maybe you were afraid to ask. Do we need an agency? What could they do to help? What is it that they do, exactly? If you have ever wondered how an agency partner might truly help, we’ve got your answers. 20 Reasons to Have a Partner Agency (feel free to print this [...]
29 million Americans have posted pics of their food and drinks on social media while dining out* 5 million consumers check into hotels every day** With numbers like these, it’s easy to see that current foodservice opportunities are endless. This year’s Midwest Foodservice Expo, three-days long and filled with hundreds of exhibits, provides the [...]
20 years. 2 decades. 10,512,000 minutes. No matter how you look at it, 20 years is a long time, but 20 years in business—especially in today’s shifting marketplace—is quite a feat. So, forgive us for being a bit giddy about our 20-year anniversary; we know it’s a special occasion! Our story (the short version) Back [...]
Thank you for the most successful year in ColinKurtis Advertising history. We had gangbuster growth in 2015, thanks to our amazing clients and the increased roles and responsibilities they have given us. As a matter of fact, we’ve grown so much that we were beginning to burst at the seams! Therefore, we’re excited to announce [...]
You know the feeling; you proudly present the new sales collateral to your sales team, only to have it met with eye rolls, shrugs, and maybe even a snicker. You’ve worked so hard on it; what could be wrong? Chances are, the collateral you’d been toiling over wasn’t what your team really needs to communicate [...]
When private label manufacturers don’t make the most of their marketing efforts, they sell themselves short—and can end up on a waitlist instead of a purchase order. How can they optimize their business? Today, we chatted with ColinKurtis founder and president, Colin Kampmier, who shared how private label marketing can maximize sales. Colin says private [...]
There are many reasons to celebrate at this year’s PLMA show, Store Brands and Beyond. After all, in 2014— private label’s market share reached almost 25% of U.S. unit sale and has expanded faster than national brands total private label sales were a record $115.3 billion in supermarkets, nearly 1 in 4 products sold and $1 [...]
“Make the customer the hero of your story.” – Ann Handley At ColinKurtis, we’re lucky to have some of the best talent in the industry. Today, we chatted with our own PR guru, Director of Media Relations Carrie Livingston, who generously shared her top five best PR practices—we like to call them mantras: 1. Plan Ahead! [...]
Once again, after we ran a good race, we decided to celebrate by watching others work hard. This time, we were off to Arlington Race Track for an afternoon of fun watching the ponies run. Although we all had a great deal of fun on a crisp and clear day, it never hurts to learn [...]
Your email does NOT begin with your subject line. It actually starts with the purpose of your email blast. Like anything else, you need to know your motivation—for the best performance. So, first things first. Think about it: Why are you sending the email? Who is your audience? What do you want them to do? [...]
