Marketing vitamins, minerals and supplements (VMS) has many parallels to marketing other types of products. But there are a few unique aspects of the industry that manufacturers should keep in mind including use claims and necessary disclaimers.
Each year, ColinKurtis Advertising hosts discovery meetings to help us better understand our clients, their products, their brand, their marketing, and overall business goals so we can craft an effective, impactful marketing strategy.
In the competitive landscape of the B2B food and beverage industry, making data-driven decisions is essential for staying ahead. Whether you're optimizing your website, refining your content strategy or tracking the success of your marketing campaigns, Google Analytics offers critical insights that can help your business thrive. Here's why activating Google Analytics should be at [...]
The essential 4 steps to develop a B2B PR campaign to supplement your holistic marketing strategy.
Here at ColinKurtis, our clients saw growth across trade media, public relations and digital marketing efforts—exceeding industry benchmarks for breakthrough engagements.
ColinKurtis has pulled together a list of themes crucial to building social engagement for your food, beverage and nutrition brand.
Creating consistent content for social media is important to maintain brand loyalty and gain interest of a consumer. Here are the steps to follow to ensure it is done effectively and professionally.
Curious about mid sized agencies: what they are like, who they attract and opinions on working for mid-sized firms? Continue reading for more information.
Capturing and retaining the attention of potential clients can be a real challenge, especially in the B2B food and beverage or nutritional product sectors. Let’s explore how setting defined goals and using strategic CTAs can transform your marketing efforts.
Our team of experts put together a comprehensive guide of the top trends that industry leaders, like yourself, can use to empower their brands’ marketing strategies.
