What Does the California Food Ban Mean for Your Brand?
Just as California’s mandate has supercharged demand for electric vehicles, the new California Food Safety Act may change the way the rest of the country looks at certain food ingredients.
5 Copywriting Tips for a Successful Food & Beverage Product Launch
At ColinKurtis, we’ve accomplished several product launches and have learned a few key copywriting tips that shaped the way our creative team approaches copywriting projects to this day.
How the Growing Intentional Spending Trend Can Affect Your Vitamin, Mineral and Supplement Brand
Intentional spending means consumers are focusing their spending on purchases that align with their values, goals and needs. To draw consumers to your VMS brand, you must showcase how your ingredients play to consumer values and trends.
5 Steps to Finding the Target Audience for Your Food Equipment Company
For businesses like food equipment companies, it can be easy to feel like you’re throwing your marketing budget at the wrong audience. Luckily, we’ve garnered some strategic tips to guide you down the right path.
Maximize Your Marketing With These Top Tools
The world of digital marketing is constantly evolving, with new tools and strategies emerging every day, having the right tools can make all the difference in creating successful campaigns.
Print Media Isn’t Dead; It’s Evolved: The B2C Guide
The popularity of physical newspapers, magazines and mail have declined with the rise of the internet, but traditional forms of print media can still be useful places to advertise.
What’s Shaping Consumer Choices at SupplySide West 2023?
In an ever-evolving landscape of consumer preferences, SupplySide West 2023 is expected to reveal the top three trends influencing what Americans put on their plates and in their shopping carts.
How to Effectively Nurture Leads in HubSpot
As more food, beverage and nutrition companies embrace inbound marketing to generate more leads, creating an engaging lead nurturing campaign requires more strategy and creativity than ever before.
How to Select the Perfect Email Subject Line
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.