How Your VMS Marketing Can Satisfy Today’s ‘Me’ Mentality
With 78% of Americans being vitamin users, you need to understand your segments of target audiences and how your ingredients add value and cater to their specific needs.
Posts by Valette
How Successful B2B Marketing Uses Brand Storytelling
Storytelling has become a buzzword in B2C marketing. We’ve all seen advertisements that draw your attention and pull at your emotions—and they often work.
Gummies Are All the Rage: Everything You Need to Know About Gummy Vitamins
The global gummy vitamin market grew from $6.47B in 2022 to $7.13B in 2023. Of vitamin users, 41% prefer their supplements in gummy form, which is the second largest segment after 44% who prefer tablets.
These Top Trends Stole the SSW Show
From providing value-based options to delivering on the nutritional benefits modern consumers seek, Supply Side West 2023 featured numerous brands shaping the future of health and wellness.
Finding New Paths to Target Customers Through Sales Enablement
In today's competitive business landscape, sales enablement has become a crucial aspect of driving success. The equation is simple: awareness plus informed decisions equals customer loyalty.
How the Growing Intentional Spending Trend Can Affect Your Vitamin, Mineral and Supplement Brand
Intentional spending means consumers are focusing their spending on purchases that align with their values, goals and needs. To draw consumers to your VMS brand, you must showcase how your ingredients play to consumer values and trends.
What’s Shaping Consumer Choices at SupplySide West 2023?
In an ever-evolving landscape of consumer preferences, SupplySide West 2023 is expected to reveal the top three trends influencing what Americans put on their plates and in their shopping carts.
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
Maximize Your Trade Show Success Post-Natural Products Expo East
This show can create invaluable networking opportunities to share your brand’s story, exchange ideas, and build industry connections that take your business to a new level.
Breaking Boundaries in Food: The Unique Trends that Captivated IFT 2023
IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.