OUR BLOG
Your Guide to Account-Based Marketing
By aligning your marketing and sales efforts and targeting high-value accounts, your business can get leads that are more likely to convert into long-term partnerships.
How to Improve Lead Web Generation on Your Website
Websites are at the center of every business and, not surprisingly, at the center of lead generation. Nearly all of your marketing efforts should link back to your website.
You’re back on the trade show floor…now what?
On the road again! It’s been over a year since we’ve been able to get out and walk the cold, hard “carpet” covered floors of such trade show mainstays as the Las Vegas Convention Center, the Javits Center in New York and my home base of McCormick Place in Chicago, just to name a few.
25 Ways Advertising Has Changed Since 1996
The 1990s introduced the World Wide Web and paved the way for online advertising with banner ads and targeted ad campaigns. In 1996, the year ColinKurtis was founded, total internet ad spending reached $267 million. [...]
Don’t Overlook These 7 Key Areas of Email Marketing
Email marketing is all about making connections with your customers and encouraging engagement with your brand. Here are some tips to help you improve the quality and success of your email campaigns. 1. Prioritize Your [...]
Welcome Lydia to the CK Team
Lydia recently joined the ColinKurtis account management team as a Junior Copywriter. We wanted to get to know her a little better with a Q&A. What is your new role at ColinKurtis? I’m the new [...]