OUR BLOG
Trade Show Mistakes to Avoid
Trade shows can be a real game-changer for your business, providing opportunities to showcase your brand, connect with potential clients and gather valuable industry insights.
An Update on AI in Advertising
AI is changing fast, so what’s new in the AI space, and how can you leverage these advancements to stay ahead of the curve?
How is Marketing for VMS Different from Other Markets?
Marketing vitamins, minerals and supplements (VMS) has many parallels to marketing other types of products. But there are a few unique aspects of the industry that manufacturers should keep in mind including use claims and necessary disclaimers.
Developing an Effective Marketing Plan Using Discovery Sessions
Each year, ColinKurtis Advertising hosts discovery meetings to help us better understand our clients, their products, their brand, their marketing, and overall business goals so we can craft an effective, impactful marketing strategy.
Why Google Analytics is a Must-Have for B2B Food, Beverage & Nutrition Companies
In the competitive landscape of the B2B food and beverage industry, making data-driven decisions is essential for staying ahead. Whether you're optimizing your website, refining your content strategy or tracking the success of your marketing [...]
How Your B2B PR Campaign Fits in Your Holistic Marketing Strategy
The essential 4 steps to develop a B2B PR campaign to supplement your holistic marketing strategy.