OUR BLOG
HOW AAK EXCEEDED THEIR TARGETS @ IFT
or, HOW TO MAKE YOUR TRADE SHOW ACTUALLY PAY OFF We make sure everything works together. When we started working with AAK on their trade show plans for IFT16, we knew that every piece needed [...]
THE FIRST IMPRESSION LASTS THE LONGEST
This statement may never be truer than it is at an industry trade show. Though trade shows are one of the most profitable business-to-business (B2B) media strategies, according to statista.com, they are also filled to [...]
THE COMPANY THAT PLAYS TOGETHER, STAYS TOGETHER
At ColinKurtis, we believe that every individual brings a certain skill set, a special talent, and a unique point of view to the process. We work diligently at working together every day so that each [...]
20 Ways to Use Social Media in B2B
Wondering if social media can benefit your B2B business? The answer is YES. Up to 90% of the B2B buying process is taking place before the prospect even engages a salesperson*, so your brand needs [...]
There May Be No Crying in Baseball, But There Certainly Is in Horse Racing
Believe us—we know. When we set out for Arlington Park for a picture-perfect late summer day at the races, the future looked bright. On the way, we eagerly chatted about our varying levels of racing [...]
20 Ways Marketing Can Support Sales
At ColinKurtis, we know that your sales team and your potential customers are top priority—and that sales enablement means empowering your sales team. To make sure that marketing supports sales, all you have to do [...]