OUR BLOG
How to Win Over Your Sales Team and Customers…At the Same Time
You know the feeling; you proudly present the new sales collateral to your sales team, only to have it met with eye rolls, shrugs, and maybe even a snicker. You’ve worked so hard on it; [...]
How to Make the Private Label Bestseller List
When private label manufacturers don’t make the most of their marketing efforts, they sell themselves short—and can end up on a waitlist instead of a purchase order. How can they optimize their business? Today, we [...]
Winning the Private Label Popularity Contest
There are many reasons to celebrate at this year’s PLMA show, Store Brands and Beyond. After all, in 2014— private label’s market share reached almost 25% of U.S. unit sale and has expanded faster than national [...]
What’s Your Story?
“Make the customer the hero of your story.” – Ann Handley At ColinKurtis, we’re lucky to have some of the best talent in the industry. Today, we chatted with our own PR guru, Director of [...]
Off to the Races
Once again, after we ran a good race, we decided to celebrate by watching others work hard. This time, we were off to Arlington Race Track for an afternoon of fun watching the ponies run. [...]
Your Click-to-Open Rate is Showing
Your email does NOT begin with your subject line. It actually starts with the purpose of your email blast. Like anything else, you need to know your motivation—for the best performance. So, first things first. [...]