OUR BLOG
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
Making the Case for Case Studies
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
Maximize Your Trade Show Success Post-Natural Products Expo East
This show can create invaluable networking opportunities to share your brand’s story, exchange ideas, and build industry connections that take your business to a new level.
Breaking Boundaries in Food: The Unique Trends that Captivated IFT 2023
IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.
The Rise of Personalized Vitamin Packs: Tailoring Health for the Individual
In an era where technology is king and individuals seek tailored solutions for their daily lives, it's no surprise that personalized daily vitamin packs have gained significant popularity.
What is a Brand Story? And Why Do You Need One?
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.