8 Ways AI is Impacting Advertising
From content creation to campaign management, AI is transforming how marketing works.
5 Copywriting Tips for a Successful Food & Beverage Product Launch
At ColinKurtis, we’ve accomplished several product launches and have learned a few key copywriting tips that shaped the way our creative team approaches copywriting projects to this day.
How to Effectively Nurture Leads in HubSpot
As more food, beverage and nutrition companies embrace inbound marketing to generate more leads, creating an engaging lead nurturing campaign requires more strategy and creativity than ever before.
How to Select the Perfect Email Subject Line
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
Making the Case for Case Studies
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
How AI Can Assist Your Copy and Content Writing
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
How to Successfully Navigate the AI Revolution
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.
Why Having a Brand Standards Guide is Important for Your Company
Brand standards are exactly what they sound like: rules for how to portray your brand to customers and potential customers.
Get the Most Out of Your Web Copy
Here are 5 tips and tricks to get you started on improving your SEO copywriting process.