Believe us—we know. When we set out for Arlington Park for a picture-perfect late summer day at the races, the future looked bright. On the way, we eagerly chatted about our varying levels of racing and betting experience. We purchased our programs, sipped on our refreshing beverages, had a few bites and got to work. [...]
At ColinKurtis, we know that your sales team and your potential customers are top priority—and that sales enablement means empowering your sales team. To make sure that marketing supports sales, all you have to do is ask all the right questions and give all the right answers. Here's a list to get you started on [...]
Marketing without measuring is wasting money. Do you know much your marketing is really worth? And, how much it is costing you? Without measuring and analyzing your marketing’s effectiveness, you won’t know whether it is extremely valuable or a misguided drain of resources. Marketing supports sales, but is measured differently. Marketing affects sales, but sales alone [...]
If you're considering developing a new one—or wondering why you should even have one—ColinKurtis highlights 20 reasons to develop a strategic marketing plan that’s customized for your company. The end of 2016 is only a few short months away, and it’s time to look to the future. What does 2017 have in store for your [...]
Whether you’re in the market to build a new website from scratch, or looking to update and revamp your existing site, these tips can help make the process less painful. Getting started Think about what you want. Who is your target audience? What do you want your site to do? Don’t be afraid to bring [...]
At ColinKurtis, we’re gearing up for our favorite time of year: we call it IFT for short, but its full name is the Institute of Food Technologists Annual Meeting and Food Expo. Why are we so excited? Because IFT is the largest food ingredients show in the world. It features our food ingredient clients and [...]
At ColinKurtis, we love great creative—and great strategy. To us, they are like bread and butter, we can’t talk about one without the other. We even lined one of our walls with, “Great strategy makes sense, great creative gets noticed, both get results.” That’s why we thought we’d share our “20 Ways Better Creative [...]
This year's NRA Show is four days full of foodamentals, meeting and greeting, seeing what's new, tasting and testing. You’ll take every advantage of the opportunities to grow—trying out new equipment, learning about the latest trends, and collaborating with other pros. After all, you need to know a lot of things to run a successful business. [...]
Sure, you’ve wondered—and maybe you were afraid to ask. Do we need an agency? What could they do to help? What is it that they do, exactly? If you have ever wondered how an agency partner might truly help, we’ve got your answers. 20 Reasons to Have a Partner Agency (feel free to print this [...]
29 million Americans have posted pics of their food and drinks on social media while dining out* 5 million consumers check into hotels every day** With numbers like these, it’s easy to see that current foodservice opportunities are endless. This year’s Midwest Foodservice Expo, three-days long and filled with hundreds of exhibits, provides the [...]
