Print Media Isn’t Dead; It’s Evolved: The B2C Guide
The popularity of physical newspapers, magazines and mail have declined with the rise of the internet, but traditional forms of print media can still be useful places to advertise.
What’s Shaping Consumer Choices at SupplySide West 2023?
In an ever-evolving landscape of consumer preferences, SupplySide West 2023 is expected to reveal the top three trends influencing what Americans put on their plates and in their shopping carts.
How to Effectively Nurture Leads in HubSpot
As more food, beverage and nutrition companies embrace inbound marketing to generate more leads, creating an engaging lead nurturing campaign requires more strategy and creativity than ever before.
How to Select the Perfect Email Subject Line
The subject line is arguably the most important part of email marketing. While the subject line can be your downfall if ineffective, it can also be a powerful tool to engage your audience.
8 Top Label Claims Consumers Want in 2023
Recently, there has been a shift towards healthier and more transparent labeling, with people looking for certain claims to ensure they're making the best choices to meet their wellness goals.
Making the Case for Case Studies
A case study is a great way to tell the story of an instance where a product, service or strategy solved a challenge and made a positive impact for a client.
Maximize Your Trade Show Success Post-Natural Products Expo East
This show can create invaluable networking opportunities to share your brand’s story, exchange ideas, and build industry connections that take your business to a new level.
Breaking Boundaries in Food: The Unique Trends that Captivated IFT 2023
IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.
The Rise of Personalized Vitamin Packs: Tailoring Health for the Individual
In an era where technology is king and individuals seek tailored solutions for their daily lives, it's no surprise that personalized daily vitamin packs have gained significant popularity.
What is a Brand Story? And Why Do You Need One?
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.