IFT FIRST, the Annual Event and Conference hosted by the Institute of Food Technologists (IFT), showcased several emerging trends that are currently shaping the future of the food industry.
In an era where technology is king and individuals seek tailored solutions for their daily lives, it's no surprise that personalized daily vitamin packs have gained significant popularity.
A brand story is the foundation of your company’s marketing and communications. It outlines how—and why—you talk to your customers by sharing who you are as a brand.
Due to how quickly the platform gained universal attention, Threads creates a turning point in the world of social media by capitalizing on the shift away from its competitor’s platform Twitter, which was recently rebranded to X.
At first glance, AI copywriting tools may seem shocking due to their speed and breadth of information. But keep in mind, unlike content created by living, breathing writers, nothing AI writes is completely original.
Whenever you’re on the internet searching for relevant information, you most likely see some sort of “fluff”—content that just seems to fill the space. It’s not unique, doesn’t take a fresh approach to the topic—and you feel like you’ve already read it somewhere else.
As attendees and exhibitors return to the trade show floor, there are more opportunities to invest in unique and memorable experiences that can foster relationships with new and existing customers, as well as key industry outlets.
There are pros and cons to working with a small agency; there are pros and cons to working with a large agency. And there’s a sweet spot in between with mid-sized marketing agencies.
As more and more people become interested in taking control of their health and wellness, the demand for information on VMS has increased.
Based on information from industry experts and recent trade shows, ColinKurtis will explore three big trends that we expect to see at the trade show this year.
