Creating consistent content for social media is important to maintain brand loyalty and gain interest of a consumer. In order to do this, there are steps to follow to ensure it is done effectively and professionally. Follow these tips to learn how you can build consistency into your content.
Brainstorming
Before you work on any content you need to discover who your audience is, such as basic demographic information — like age and location — and then reach further into how your ideal customer talks about your brand1. Additionally, it is helpful to understand who your competitors are and help spark ideas on what you can do better and what strategies to use1. Trends can also help build a bridge to a certain targeted individuals. When it comes to your goals of social media it is important to understand what platform and language will help gain the outreach to your consumers.
Content Calendars
Content calendars are the foundation of social content so it’s important to set yourself up for success. When creating these it allows you to block out the week and the topic of the content. Keep in mind what holidays or events relate to your brand that you want to post about. Content calendars should not be completed each day but rather on a monthly to quarterly basis. This is also the time to establish if your goals for each post — such as engagements,clicks, leads or brand awareness — as well as if you are going to be promoting your posts. Creating an effective content calendar will make the rest of the process much easier.
Social Content Development
Once you’ve finished your content calendar, creating your social content is the next step. This is when it’s truly important to understand your audience. Are you going to use an addition of emojis or clever sayings or are you going to have more of a professional tone when writing captions? Posts consist of many elements2:
- Captions
- Special characters or emojis
- Call to actions
- Mentions
- Hashtags
- Images, videos, and links
Combine these elements in different ways to assemble your posts specific to what motivates your consumers’. Keep in mind that the elements you use might vary based on what a platform allows. As for creating the image, it can be helpful to create a template on your photo editing tool of choice to create a consistent look and feel to your brand. Stock images can also be to your benefit for creating these mediums.
Scheduling
When it is time to schedule the posts, it is critical to define what time will be the best for the individuals you are targeting. What platform did you choose? Was it Instagram, X, Facebook, LinkedIn or Pinterest because it may alter what time someone is going to most likely see your post. Utilizing tools such as Hootsuite or Sprout for this step can give you a huge advantage because they allow you to schedule content out months in advance.
Overall, creating consistent content can be achieved with understanding of your social media channels, a strategic plan and little bit of creativity. And remember, after your campaigns have fun, always observe what content was successful and how you can improve. Your online presence matters to us and we understand the importance of creating content to help your company thrive. Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more about how ColinKurtis can help you create consistent and strategic social media content for your food, beverage or nutrition brand.
Blog post from:
Matt Hensler
Chief Marketing Officer
1How to Craft a Social Media Content Strategy, sproutsocial.com, https://sproutsocial.com/insights/social-media-content-strategy/
2Create engaging and effect media content, hootsuite.com, https://help.hootsuite.com/hc/en-us/articles/4403597090459-Create-engaging-and-effective-social-media-content/
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