The world of digital marketing is constantly evolving, with new tools and strategies emerging every day. It can be challenging to keep up with the latest trends and technologies, but having the right tools can make all the difference in creating successful campaigns. Join us in exploring some of the key tools and techniques that ColinKurtis uses to deliver results for our clients in the following categories:
- CRM and Marketing Automation
- Social Media and Digital Media Advertising
- Lead Capture and Conversion
- SEO
- Public Relations and Media
- Advertising (General Tools)
1. CRM and Marketing Automation
CRM (customer relationship management) and marketing automation tools are essential for collecting and organizing communications and contacts. These tools allow us to set up automation with email and workflows based on the buyer’s journey, as well as lead scoring based on different actions. To name a few of the ones ColinKurtis utilizes:
- Mailchimp for email newsletters and marketing automation
- Hubspot to help you market your brand and sell better
- Salesforce (Pardot) to deploy and manage any campaigns
2. Email
Email marketing is a powerful tool for engaging with potential and existing customers. Our workflows include lead nurturing and drip campaigns, which help us create a larger picture of the entire buyer’s journey. We also embed tracking links for every email we send, allowing us to track the effectiveness of our campaigns and adjust our strategies accordingly. Along with the above CRM service providers, these are some of the tools we use to deliver the results our clients seek:
- Adobe XD and Photoshop to design templates and newsletters
- MJML to reduce the pain of coding a responsive email
- Zerobounce for contact management to filter out outdated and fake email addresses
3. Social Media and Digital Media Advertising
Social media is a crucial aspect of any successful B2C or B2B brand, and managing social media communities requires unique tools and techniques. Similarly, digital media plays a unique role in ensuring your brand reaches its target audience. Our top tools that help our clients succeed in these categories include:
- Sprout Social to schedule posts, track metrics, get competitive analyses and so much more
- Adobe Photoshop, InDesign, Illustrator and Canva to design all of the social posts
- Google Docs for copy and collaboration
- Instagram, Facebook and LinkedIn for hashtag research and native ad management
- Content calendars to organize copy and images
- Meta Business Suite (previously known as Creator Studio) to schedule posts
- Google Ads for keyword research
- Google Sheets for Google Ad keyword organization
4. Lead Capture and Conversion
Capturing leads and converting them into customers is essential for any successful marketing campaign. At ColinKurtis, we access a few tools to help us take this one step further:
- HubSpot integration into CMS for a seamless experience
- Frame.io, Ceros and Adobe to support creative
5. SEO
Search engine optimization (SEO) is critical for ensuring that your website appears at the top of search engine results pages (SERPs) for relevant keywords. ColinKurtis ensures top results with some of the following tools:
- Semrush for an all-in-one tracking tool to rank keywords
- Spyfu for analytics and competitive research
- Screaming Frog to help with SEO audits
6. PR and Media
Monitoring and managing media relations can be extremely time-consuming—for large and small brands. Without the right software giving your team a little backup, you could miss out on numerous opportunities. Here are some of the tools CK uses to help clients implement lead-generating PR and media strategies:
- Cision PR software for tracking and actionable insights
- Standard Rate and Data Service (SRDS) for media planning and media buying
- Mintel for accurate and relevant data
7. General Tools for Advertising
Other tools that help us provide the best ROI for our customers range from one-of-a-kind apps to simple video programs we use on a daily basis. See some of our favorite general tools listed here:
- Walmart, Instacart and Kroger for more seamless buying experiences
- Gleam to manage sweepstakes and integrate with social platforms
- Eventbrite for event management
- Teams or Zoom recording features to record webinars virtually
- Mintel for research on trends and the latest data
- Review Trigger to get Google Reviews
The world of digital marketing is dynamic, constantly evolving and demands a range of tools to be used to create successful campaigns. ColinKurtis Advertising understands the importance of using the right tools and techniques to deliver results for our clients. From CRM and marketing automation to PR and media, ColinKurtis has an arsenal of powerful tools that support clients in taking their marketing strategy to a whole new level.
Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more about how we can guide and support your brand with the latest tools.
Blog post from:
Matt Hensler
Vice President, Digital Integration
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