(Rockford, IL – May 15, 2024) – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently published a trend report highlighting five food, beverage and nutrition trends and supporting statistics that show how these trends are influencing consumer purchasing decisions in 2024.
“The food and beverage industry has an endless buffet of trends impacting purchases and we continue to learn and adapt marketing and communication strategies to better serve our clients,” said Matt Hensler, Chief Marketing Officer, ColinKurtis Advertising. “In this report, our experts highlight the top trends in a comprehensive report that our clients—and other industry leaders—can use to empower their brands’ marketing strategies.”
ColinKurtis offers this complimentary report, “5 Trends That Will Leave You Hungry for More,” outlining hot topics and how they are likely to influence consumers including:
- Cost and taste as non-negotiables
- Exciting eating experiences
- Holistic wellness
- Values-based purchasing
- Current state of plant-based products
Together, these trends demonstrate a wide variety of factors that cross consumers’ minds when deciding what they want to buy, and from which brands. To stay relevant in today’s marketplace, brands need to understand these trends and how their influence can impact purchase decisions.
“ColinKurtis has a legacy of helping customers achieve success for more than 25 years, and our team understands the nuances of the B2B food and beverage space and how trends impact the industry,” added Hensler. “Staying knowledgeable and up-to-date on the latest trends, such as the five emerging trends we outlined in this report, ensures we continue to create relevant, engaging and profitable content for our clients.”
Using the latest industry research and consumer insights, the team at ColinKurtis narrowed down today’s consumer trends into five main pillars, citing supporting evidence and giving real-world examples from today’s shelves. The report dives into each trend in detail to ensure the reader walks away with an understanding of what each trend means and how brands can take advantage of opportunities in the market.
To download the complimentary trend report click here or to be inspired by more of the agency’s work, please visit http://www.colinkurtis.com.
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About ColinKurtis Advertising
ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.
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