ColinKurtis Expands Partnership with Kemin to Support Human Nutrition & Health Division

(March 15, 2023) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced the expansion of its relationship with Kemin Industries to provide marketing services for its Human Nutrition & Health division – a leader in the production of naturally sourced ingredients for various dietary nutrition products including functional beverages, foods and supplements. “The team at Kemin has been a dream to work with since day one and it has been a pleasure to build on this successful partnership by helping their Human Nutrition & Health division reach new audiences in thoughtful and effective marketing efforts,” said Colin Kampmier, President, ColinKurtis Advertising. “Kemin offers the industry unrivaled experience and expertise in producing a dynamic portfolio of clinically proven ingredients to offer health and wellness benefits that stand alone within their fields. ColinKurtis is proud to partner with Kemin as we continue to create and deliver the unique and impactful marketing and communications that contribute to their proven record of excellence.” “Kemin Human Nutrition & Health has been grateful to partner with ColinKurtis for support of our marketing and public relations,” said Josh Swalla, Global Marketing Director, Kemin Human Nutrition & Health. “The team is top-notch, easy to work with and great at bringing us new and creative ideas. Their quality of work is great, they have deep industry knowledge and they make sure every piece meets our needs. We see the ColinKurtis team as an extension of our own marketing team and are lucky to have them as a partner. We look forward to growing our relationship with ColinKurtis in the years to come.” ColinKurtis launched a multi-year strategic marketing plan to support Kemin Human Nutrition & Health with a range of marketing services designed to support product launches, build brand awareness and preference, drive engagement and web traffic, shorten the sales cycle and increase opportunities. Activations included a variety of paid, earned and owned activations including:

• • Strategic plan development, competitive analysis
  • Branding support, product naming, logo and tagline creation
  • Ad campaign development and fulfillment, global media planning, analysis of results
  • Public relations campaigns
  • Content and collateral asset development—application guides, sell sheets, whitepapers, infographics, case studies, webinars
  • Interactive tools, videos and motion graphics
  • Trade show sponsorships, support and booth design

As a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services, Kemin continues to invest in the discovery and development of functional ingredients from natural sources around the world. The company supplies over 500 specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textile, biofuels and animal vaccine industries. For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com. ### About ColinKurtis Advertising ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.