ColinKurtis Selected as Marketing Partner for Belshaw, a Leading Bakery Equipment Supplier

(June 6, 2023) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced it has been named the agency of record for Belshaw. For 100 years, Belshaw has been an international leader in donut and bakery equipment, helping bakeries around the world serve up quality donuts and bakery products.

“We are delighted Belshaw has selected ColinKurtis as their marketing partner and honored to help promote their amazing achievement of 100 years in business,” said Colin Kampmier, President, ColinKurtis Advertising. “Belshaw came to ColinKurtis looking to revamp their entire marketing approach and become more focused on the outward cohesive presentation of the brand and what it stands for. This partnership will implement our strong strategic capabilities and will complement Belshaw’s long history of customer success in the donut industry. We are thrilled to provide our strategic marketing initiatives and collaborate with such a respected brand.”

Stan Dettloff, President of Belshaw said, “Our team is excited to have ColinKurtis work as an extension of the Belshaw marketing team, as they bring a deep understanding of the food and beverage industry and provide direction and ongoing maintenance for all our marketing programs. Our teams are working closely together to improve our marketing efforts and we look forward to the future growth and continued success of Belshaw!”

ColinKurtis will support Belshaw with a wide range of strategic marketing initiatives including the development of an integrated, strategic marketing plan that will drive both inbound and outbound marketing efforts, creative programs to celebrate Belshaw’s 100th anniversary, social media campaigns, web content creation and website updates.

Belshaw has served the baking industry for more than a century as a leading supplier of donut fryers, donut production equipment, bakery ovens and bread makeup lines. Belshaw equipment can be found at retail and wholesale bakeries, QSRs, supermarkets, concession operators and more — in the U.S., Canada and worldwide. In 2007, Belshaw merged with Adamatic, further expanding Belshaw’s expertise and capabilities to include bread and roll production.

For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com.

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About ColinKurtis Advertising

ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.