(August 15, 2023) Rockford, IL – ColinKurtis Advertising, a leading food industry agency specializing in strategic branding and communication solutions, recently announced it has been named the agency of record for HealthTech BioActives (HTBA). HTBA is a world-leading company highly specialized in flavonoids and vitamin B12 derivatives and has provided trusted and clean label solutions with top-class ingredients from nature for over 40 years.
“We are thrilled HTBA has selected ColinKurtis as its marketing partner,” said Colin Kampmier, President, ColinKurtis Advertising. “By collaborating with HTBA, ColinKurtis will function as an extension of their marketing team to assist them in achieving their business and marketing goals. HTBA’s innovation in taste modulation and health ingredients aligns perfectly with our passion for developing creative and impactful marketing solutions. Together, we will effectively communicate HTBA’s vision and help to enhance their market position as they challenge current models to improve customers’ success and consumers’ well-being.”
“The HTBA team is excited to have the dedicated team at ColinKurtis work with us on our marketing efforts,” said Arti Shah, Head of Global Marketing, HTBA. “Through this partnership, we are expanding HTBA’s presence in the market to raise awareness about the value of our high-quality ingredient solutions and drive new opportunities. ColinKurtis’ strategic approach, data-driven insights and innovative marketing techniques are the perfect match to help us meet our goals. We can’t wait to see HTBA reach new heights and the many possibilities that lie ahead with this new partnership!”
The ColinKurtis team will build on HTBA’s brand awareness with unique and clear positioning and define a relevant brand experience that will help the company achieve its business goals and promote growth going forward. ColinKurtis will support HTBA with a wide range of strategic marketing initiatives including a social media campaign, public relations campaign, the development of a message house and personas, Google ads, website updates, metrics support and more.
For over 40 years, HTBA has provided trusted and clean label solutions with top-class ingredients from nature. Utilizing their strong R&D bench, taste modulation expertise and more, HTBA co-creates unique solutions with their client partners. The company offers flavonoid ingredients that help bring taste back to formulations by masking bitter off-notes, high-intensity sweeteners and other ingredients that reduce astringency and metallic notes and more. HTBA supports customers with rigorous standards in sustainability, quality and supply chain throughout the entire value chain, from raw materials to commercialization—from its Global HQ in Barcelona, Spain, and its U.S. subsidiary near Cincinnati, Ohio, to its manufacturing facilities in Beniel (Murcia), Spain.
For more information on ColinKurtis or to be inspired by some of the agency’s work, please visit http://www.colinkurtis.com.
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About ColinKurtis Advertising
ColinKurtis Advertising, a Rockford, Illinois-based company, is a full-service advertising and design firm. The agency strives to provide both business-to-business and business-to-consumer clients with strategic marketing solutions delivered through solid creative direction and concise communication messaging.
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