EAGLESTONE EQUIPMENT
Eaglestone Equipment is a custom design and manufacturing company specializing in producing equipment necessary for safe food processing and packaging. The brand has served the food and packaging industries for more than 20 years with customized products to fit customers’ exact needs and specifications.
Rapid Growth
THE CHALLENGE
When Eaglestone came to ColinKurtis, they were a rapidly rising brand, but their marketing lacked cohesion. Inconsistent branding across channels created disconnects that could weaken brand recognition and ultimately impact customer loyalty.
The Strategy
THE SOLUTION
Eaglestone needed a marketing plan across all platforms to build awareness and preference. Once brand standards and a proper strategic plan were in place, Eaglestone could dive head first into marketing—and realize great success.
SCOPE: WEB DESIGN / PRODUCT PHOTOGRAPHY / TRADE SHOW GRAPHICS + SUPPORT / SOCIAL MEDIA / COLLATERAL DESIGN + CONTENT CREATION / VIDEO / PR
PRODUCT LAUNCH
TrackIQ™ Sorting Conveyor
ColinKurtis supported Eaglestone Equipment by providing marketing and advertising support to create a successful product launch for their Large Sorting Conveyer (LSV). The team also helped rename the product to TrackIQ™ Sorting Conveyor in preparation for the launch.
SOCIAL MEDIA
With more than 94,348 impressions, social media metrics reached the mountain peaks. Resources were primarily funneled into LinkedIn, but after seeing positive results with 8 initial posts, Eaglestone and CK took the high-performing ads to Facebook as well.
A Brand on the Rise
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DIGITAL
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+51% Web Engagements
+124% Google Ads Engagements
+281% Social Engagements
+41% Email Engagements -
Media & PR
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690K Earned Media Impressions
17K Trade Media Impressions -
Total Results
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1.9 Million Impressions
57K Engagements
218 Leads
LANDING PAGE
TrackIQ™ Sorting Conveyor
Big updates occurred on the site, including the design of a new landing page, writing and posting three blogs about TrackIQ™ and increasing overall functionality with a focus on UX. Eaglestone’s revamped website now runs as smoothly as an automated conveyor.
EMAIL CAMPAIGN
Two unique email campaigns were distributed to the quality target list provided by Eaglestone. Using best practices, the CK team supported the evaluation and approval of email lists for future campaigns to reach a lower bounce rate of <5%.
“A general increase in business volume drove us to this piece of automation. We found the TrackIQ™ to be the most cost-effective… and it has given us the opportunity to take on additional business and build our pre-existing business. We would not have been able to do that in our manual sorting capacity.”
Jason Kutz, Sr. Engineering Manager, Assurant
