Kemin Human Nutrition & Health
In collaboration with ColinKurtis, Kemin Human Nutrition & Health (KHNH) developed several marketing assets that successfully increased brand engagement and promoted their products.
Consistent yet totally customized solutions allowed KHNH’s product portfolio to feel like one cohesive brand while maintaining the unique identity of each individual product.
The Objective
THE CHALLENGE
The challenge was to grow Kemin’s Human Nutrition & Health revenue to $62–$65M—an increase of $10M—by strengthening the sales funnel and generating higher-quality global leads across all regions.
The Outcome
THE SOLUTION
ColinKurtis took a holistic yet targeted approach to marketing KHNH’s full portfolio of nutrition and health solutions: driving global lead generation and nurturing, supporting product launches and extensions, delivering data-driven insights to inform go-to-market and sales strategies and creating versatile content for use across sales, web, and social channels.
SCOPE: WEB TOOL / CONTENT DEVELOPMENT / SALES COLLATERAL / PRINT & DIGITAL ADVERTISING / EMAIL / VIDEO / SELL SHEETS / BROCHURE / LOGO / PR / MEDIA
THE HEALTHY RESULTS
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Trade Media Leads
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+193% YoY
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Brand Engagements
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+140% YoY
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Revenue
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$67.5M +26%
SUPPORT
Collateral
Marketing and sales are like body and soul. We know it’s important to fuel both, so we developed new content and creative executions to support the KHNH team’s trade show and sales activities, with:
• Sell Sheets
• Case Studies
• Product Portfolio Brochure
• White Paper
CAMPAIGN
Multi-Solution Campaign
A portfolio-driven campaign brought multiple KHNH solutions to market under a unified message, increasing engagement and generating high-quality leads across channels.
VIDEO
Brand Overview
The Power + Science of Nature. The motion graphic showcased KHNH’s whole body solutions and became an excellent marketing asset for KHNH to promote its offerings and benefits to potential customers.
WEB TOOL
Whole-Body Solution Tool
CK developed a web tool that allowed users to explore the whole-body solutions offered by KHNH. Users could engage with different parts of the body, which would then populate with relevant product information and benefits.
By color coding the Whole-Body Solution Web Tool, we made it easy for users to identify which solutions align with their specific needs.
PR
Earned Media
KHNH also adopted a strategic shift focusing on global earned media.
This focus fueled 15 press releases and 13 interviews and articles covering KHNH’s ‘whole body of solutions’ including: sleep health, mood support, cognitive health, energy support, immune health, digestive health and more.
LOGO DESIGN
Elevating the Portfolio
When KHNH brought two new products to market, we developed logos to define their visual identity. By translating the benefits and features of each visually, we captured exactly how KHNH wanted the logos to feel to their target audience.
TRADESHOW
Creative Support
CK was tasked with designing graphics for KHNH’s Supply Side West (SSW) booth. Three solid walls and one board graphic inside an arch later, the CK team delivered a one-of-a-kind booth design to that attracted attendees.
INFOGRAPHICS
Visualizing the Science
CK developed a series of infographics highlighting the benefits and mechanisms behind BetaVia™ and ButiShield®, translating complex science into clear, engaging visuals.
VIDEO
Science in Motion
A motion graphic video brought BetaVia™’s mechanism to life, visually demonstrating how it works within the body and supports immune health.
