Kemin Food Technologies: Editor Event
Kemin Food Technologies, a leading provider of shelf-life ingredients that help protect the color, freshness, and safety of foods, aimed to raise awareness of their bakery capabilities and solutions beyond existing tortilla solutions.
To achieve this, ColinKurtis Advertising organized and executed a successful editor in-person event at Kemin World HQ in Des Moines, Iowa.
Event Objectives
THE CHALLENGE
- Build awareness and preference for Kemin in Baking & Snack segments
- Spotlight new natural propionic acid solution, bakery experts and sustainability efforts
- Launch InnoBLQ™ fat block technology
- Highlight value-added services like CLS and the Product Application Department
A Rise in Bakery Awareness
THE SUCCESS
- Managed 1:1 editor meetings
- Released 9 bakery-focused press releases
- Secured 11 bakery interviews
- Coordinated 2 trade shows (IFT, IBIE)
- Generated 56 bakery press clips and 5M+ earned media impressions
SCOPE: ON-SITE EDITOR EVENT
TARGET AUDIENCE
Editors
The event specifically targeted editors from key horizontal food, bakery and snack trade publications.
These editors played a vital role in disseminating information about KFT’s innovations, solutions and expertise to a broader audience.
PROJECT MANAGEMENT
From Start to Finish
The ColinKurtis team demonstrated exceptional project management skills in organizing and executing the onsite event. They oversaw all aspects, ensuring a smooth and well-coordinated event from start to finish.
This Included:
• Careful planning
• Timeline management
• Resource allocation
• Effective communication
Ensuring all these tasks were completed successfully was CK’s top initiative.
ENGAGEMENT
Targeting the Technical Leads
By implementing a strategic Google Ads program, we not only increased engagement but have also surpassed the industry click-thru rate (CTR) benchmark by 64%! This success speaks to proper ad placement and the resonance of their brand messaging with target audiences.
ORGANIZATION
Intentional Planning for Maximum Impact
CK managed every logistical detail to ensure an engaging and educational experience that highlighted Kemin’s technical expertise. We created an environment where industry knowledge could be shared and connections could be made.
EXECUTION
Establishing Expert Connections
The editor event was successfully managed and executed by the CK team. With expertise in event management and public relations, CK helped Kemin strengthen their reputation as industry experts on keeping foods fresher and safer.
Participating Publications:
• Baking & Snack
• Snack Food & Wholesale Bakery
• Food Business News
• Prepared Foods
• Food Technology / IFT
• Meat & Poultry
BEYOND THE EVENT
CK conducted post-event follow-ups with all editor attendees. This included thank-you gifts, personalized gestures, and ongoing relationship-building.
Overall, the event efforts generated significant media coverage, amplifying Kemin’s bakery capabilities and innovation beyond tortilla solutions.
