A Retail Market Launch to Remember
ColinKurtis helped expand the Sunkist® brand identity into a new category with an on-trend, exciting retail launch for Sunkist® Sauces & Dressings.
Originally known for fresh fruit and beverages, Sunkist partnered with Sokol Custom Foods to introduce a premium, citrus-inspired line of sauces and dressings, crafted to elevate everyday meals.
Crafting Modern Appeal
THE CHALLENGE
Sokol Custom Foods licensed the Sunkist® name to create a new line of citrus-forward consumer sauces and dressings.
Since Sunkist is best known for fruit and soda, CK needed to position this new venture as premium, modern and flavorful, appealing to retail consumers and trade alike.
Driving Growth Across Platforms
THE SOLUTION
CK executed a multi-faceted launch campaign across digital, social and retail channels, including:
• Brand-new website with recipes, reviews and SEO optimization
• Social media presence built from scratch (Facebook, Instagram)
• Sweepstakes campaign to boost engagement
• Google Ads, trade PR and consumer press outreach
• Retail ad placements on Walmart.com and Instacart
The strategy not only captured consumers’ attention but established a long-term framework for growth.
Scope: WEB DESIGN / TRADE SHOW GRAPHICS + SUPPORT / SOCIAL MEDIA / COLLATERAL DESIGN + CONTENT CREATION / VIDEO / EMAIL MARKETING / PR / PACKAGING / BRANDING
WEBSITE LAUNCH
A bright, flavorful website—sunkistsauces.com—showcased recipes, seasonal tips and customer reviews. Quarterly SEO updates and new content ensured ongoing visibility, while integration with Sokol’s e-commerce system enabled direct sales.
Sunkist Summer Sweeps
To zest up engagement, CK launched the Sunkist® Sauces Summer Sweeps, offering more than $3,000 in prizes, including premium coolers, speakers and branded gift sets. The campaign drove strong traffic and social shares.
DIGITAL
Google Ad Results
CK ran an optimized Google Ads campaign targeting users searching for recipes and sauces—resulting in high CTRs and strong traffic conversion, maximizing ROI.
SOCIAL STRATEGY
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Impressions
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29.5M impressions (Digital & Social)
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Engagements
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191K engagements
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Followers
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+9.7K followers across platforms
PR
Earned Media
Through a strategic PR push with a consumer partner, CK secured 9M impressions and placement in outlets like Sweety High and Prepared Foods. Messaging emphasized the brand’s innovation and flavor-forward appeal.
RETAIL AD SUCCESS
From July–December 2022, Sunkist® ads on Walmart.com and Instacart delivered:
• 25M impressions
• 2.5x ROAS, surpassing targets by 25%
This performance positioned Sunkist® strongly for future e-commerce expansion.
