Launching your brand on LinkedIn isn’t just about creating a profile—it’s about crafting a strategic presence that captivates your audience, fosters meaningful connections and drives tangible results. LinkedIn’s distinctive fusion of networking capabilities, industry insights and avenues for thought leadership provides the perfect space for businesses to cultivate meaningful connections and solidify their expertise. However, mastering LinkedIn can be daunting without a plan in place. From setting clear objectives to leveraging analytics for optimization, here are 5 tips for launching your B2B food and beverage brand on LinkedIn.
1. Set clear objectives
When establishing objectives for your LinkedIn presence, it’s essential to align them with your broader business goals. Your social media strategy should function as a “funnel”, guiding potential customers through stages of awareness, interest, and desire, ultimately leading to conversion. 97% of B2B marketers use LinkedIn for content marketing. Start by defining specific and measurable outcomes that you aim to achieve, such as increasing website traffic, generating leads, or enhancing brand visibility. By setting SMART goals—specific, measurable, achievable, relevant, and time-bound—you’ll have a clear roadmap for success and can track your progress along the way.
2. Grow your customer base
LinkedIn is the perfect foundational site for your B2B food, beverage and nutrition brand. An overwhelming 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. But why is LinkedIn so effective? As the world’s largest professional network, it provides prime real estate for B2B interactions. Its business-oriented environment fosters trust and credibility, making it easier to connect with decision-makers and industry influencers. LinkedIn Newsletters offer a powerful avenue for connecting with your audience. By actively engaging with relevant content, participating in industry discussions and showcasing thought leadership through articles and posts, you not only establish credibility but also attract potential customers. Incorporating these strategies into your LinkedIn approach enables you to build a strong customer base for your B2B food, beverage and nutrition brand.
3. Be consistent
Consistency on LinkedIn, and across all social media platforms, is crucial for building a loyal audience and establishing your brand as reputable and committed. Irregular posting patterns can create the impression of disorganization and lack of dedication to your offerings, potentially turning away customers. To ensure consistency and adaptability, create a content calendar to organize all your social media posts, blogs and emails. By centralizing your content planning, you can easily adjust your strategy based on customer responses and avoid feeling overwhelmed.
4. Pay attention to the numbers—the data doesn’t lie
LinkedIn’s analytics tools enable businesses to track and measure the performance of their lead generation efforts, allowing for continuous refinement and optimization of strategies. Understanding where you’re falling short is crucial for improvement. Some important metrics to focus on are engagement, clicks, follower growth, click-thru rate (CTR) and cost per click (CPC). Viral metrics are also available as a result from users sharing a Sponsored Content ad to their own network of connections. Through years of experience, ColinKurtis has created some standard benchmarks for LinkedIn ads for B2B brands. For LinkedIn ads, a good CTR is 0.25%-0.4%, a good video view rate is 15% and a good CPC is $7-$13. If you are unsure what you should be looking for, remember the goals you set for your brand.
5. Get inspiration from other businesses
Take inspiration from leading B2B brands whose LinkedIn presence resonates with you. Studying businesses that excel in leveraging this platform can provide invaluable lessons for enhancing your own brand’s visibility and engagement. Whether it’s observing how they showcase their expertise or engage their audience in unique ways, learning from successful B2B brands can bring new strategies to your social media marketing efforts. Remember, each brand has its own unique identity, so tailor your approach to fit your brand image. ColinKurtis has worked with a wide variety of clients over the years, so take a look at our website as a starting point for your own inspiration.
While these 5 tips provide a solid foundation, remember that LinkedIn is a dynamic platform that requires ongoing refinement and adaptation. Need help with your social media? ColinKurtis Advertising can help—contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more about our approach.
Blog post from:
Matt Hensler
Chief Marketing Officer
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