The 5 Most Important Ways to Generate Leads for Your B2B Food & Beverage Brand

For B2B food & beverage brands, generating leads is essential for driving sales and growing your business. However, with so many different strategies and tactics available, it can be difficult to know where to focus your efforts. To help you get started, we’ve compiled a list of what have proven to be the 5 most important ways to generate leads for your B2B food & beverage brand.

1. Leverage Social Media

Social media is a powerful tool for generating leads for B2B food and beverage brands. LinkedIn, in particular, is a great platform for connecting with other professionals in your industry. By using LinkedIn’s various ad formats, including Lead Gen Ads, you can target specific demographics and industries to reach the right people at the right time.

In addition to paid ads, you can also use LinkedIn to build relationships with potential leads through organic content and engagement. Share industry insights and connect with other professionals in the industry to establish yourself as a thought leader and build trust with potential customers and followers.

2. Set Up Google Ads

Google Ads can be another powerful tool for generating leads for B2B food and beverage brands. With Google Ads, you can target specific keywords and demographics to reach potential leads who are actively searching for your products or services. Then, by creating targeted landing pages and clear calls-to-action, you can convert these leads into customers and drive sales.

3. Attend Trade Shows

Trade shows can be a great way to generate leads and build relationships with other professionals in the industry. You can walk the floor or even exhibit with your own booth—showcasing your products or services. Trade shows allow you to connect with potential leads face-to-face and establish yourself as a credible and trustworthy business partner.

4. Secure Media Placements in Industry Magazines & Articles

Getting media placements in related industry magazines and online articles can be a great way to generate leads and build credibility for your brand. By sharing your expertise and insights with a broader audience, you can establish yourself as a thought leader and attract potential leads who are interested in working with a reputable and knowledgeable partner.

5. Create Meaningful Content

Creating high-quality content like infographics, videos or white papers can be more useful than one might think for generating relevant B2B food & beverage leads. Infographics, in particular, are great for presenting complex information in a visually appealing and easy-to-digest format.

When it comes to videos, there are two main types: short form and long form. Short form videos are typically 30 seconds to two minutes in length and are great for social media platforms like Instagram, Facebook and Twitter. They are concise and to-the-point, making them ideal for catching the attention of potential leads who may be scrolling through their feeds. Long form videos, on the other hand, are typically two minutes or longer and are better suited for platforms like YouTube or a company website. They provide more in-depth information and can be used to educate potential leads about your brand, products or services. No matter what type of video you choose to create, make sure it is engaging, informative and relevant to your target audience. And don’t forget to include a clear call-to-action at the end of your video to encourage viewers to take the next step in the lead generation process.

Gated content, such as white papers, eBooks or case studies can be used to capture leads by requiring visitors to provide their contact information in exchange for access to valuable information. When creating gated content, it’s important to use your industry expertise to provide insights or information that your audience can’t find elsewhere and make sure your content is visually appealing and easy to read. Promote your gated content through social media, email marketing and your website to attract potential leads. Remember to follow up with those leads once they have provided their contact information!

Generating leads for your B2B food and beverage brand is not easy and requires a multi-faceted approach that leverages a variety of different tactics and strategies. By utilizing social media, Google Ads, trade shows, media placements and high-quality content, you can reach potential leads at every stage of the customer journey and establish yourself as a credible and trustworthy partner in the industry!
Have additional questions about lead generation, or are curious how ColinKurtis can help? Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more.

 

Blog post from:

Matt Hensler
Vice President, Digital Integration