Have you ever wondered what it’s like to work for a mid-sized marketing firm, versus a smaller or larger agency? Mid-sized agencies often specialize in a certain industry. Specifically, at ColinKurtis Advertising we focus on strategic marketing in the food, beverage and nutrition industry. Curious about mid sized agencies: what they are like, who they attract and opinions on working for mid-sized firms? Continue reading for more information.
Working with a Team
As a client, you want your agency to pay attention to you and your business goals. As a company, we work to reach the client’s business and marketing goals for their brand. At ColinKurtis, our team strives to be able to identify the client’s strengths and challenges, and what their company has to offer when it comes to strategizing marketing tactics.
Rita Siedlaczek, Senior Account Director at ColinKurtis, offers her opinion on working for a mid-sized agency saying, “We are large enough to have all the capabilities our clients need under one roof. We have the internal team members and collaborative relationships to provide a holistic solution with one team, rather than having to bring in outside resources. Larger agencies often have a harder time developing more personal relationships with their clients.”
With a mid-sized firm, you can look ‘in-house’ for your resources, along with building meaningful relationships.
Understanding the Agency
At any agency, you are assigned a team to work with. Your assigned team works to understand your business fully. When new clients partner with us, ColinKurtis works to fully understand: what the company does, why they do what they do and how it serves their clients/customers.
Different sized agencies focus differently on their specialties. Larger firms have many more employees, each with their own focus and specialty. They may have more resources and more employees, but they are often unable to educate each individual on their specialties, and they may be unable to learn everyone else’s specific areas of focus. Smaller firms focus on a certain niche, which may become an issue because they may specialize in something too niche or are not equipped to serve the needs of your brand.
Rita Siedlaczek refers to ColinKurtis as having “core teams.” She says, “In these teams, we have our specific area of focus and everyone has learned it completely. That is our specialty—attracting clients because of our knowledge within the space.”
Mid-sized firms can become highly specialized in an industry, but still show the capacity to grow and learn new areas of expertise for their clients. Specifically, at ColinKurtis, our team specializes in the food, beverage and nutrition industry. We know what ‘good’ advertising means to our clients and their target audiences. Key segments in our industry include:
- Research & Development
- CEOs & Entrepreneurs
- Marketers
- Purchasing/Sales
- And More
Services Available
Not all agencies provide full-service marketing to their clients. Some agencies specialize in certain aspects of marketing, such as video content, social media, branding and more. A large benefit of a mid-sized agency is that many of them offer all of these services, or you can find one that provides the specific services that your company is looking for. ColinKurtis is a full-service agency with branding, creative, digital and media relations services. Our team is large enough to have diverse skills to please customers and we are small enough to add personal touches to our clients’ projects.
Finding a marketing agency to meet your company’s needs can be difficult. Try looking towards mid-sized marketing agencies, versus a larger marketing firm or a smaller marketing firm, which offer specialized skill sets and meaningful personal relationships.
As a mid-sized agency, ColinKurtis prides itself on being able to uphold its specialties, along with building personal connections with its clients. In the food, beverage and nutrition industry, we offer comprehensive services in branding, creative, digital and media relations to our clients, helping to build stronger companies. Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657, to learn more about working with a mid-sized agency as a client.
Blog post from:
Matt Hensler
Chief Marketing Officer
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