Marketing agencies take a consultative approach to your marketing strategies; they bring their expertise to your brand and take over the labor-intensive processes of developing and executing marketing campaigns.
It takes a lot of trust to give marketing responsibilities over to an agency, and it’s critical to choose the agency that’s best for your company.
There are pros and cons to working with a small agency; there are pros and cons to working with a large agency. And there’s a sweet spot in between with mid-sized marketing agencies.
An Extension of Your Team
There is no “us” and “them.” You want your marketing agency to act as an extension of your team and prioritize the success of your marketing strategies the way you do. A successful, long-lasting professional relationship is made possible through proper communication and clear expectations.
A small agency may not have the bandwidth to communicate as often as you may like, but has the flexibility to make personal touches. A large firm can have seemingly endless resources, but your company is one of many clients and risks not getting the individualized attention your brand needs.
With a mid-sized marketing firm, you can strike a balance between a boutique, personal experience with adequate resources and staff.
Check out this blog to read more about why we at ColinKurtis believe it’s important to work with an agency that’s an extension of your team.
An Understanding of Your Industry
Your assigned team at a marketing agency needs to have a grasp of your company: what you do, why you do it and how it serves your customers.
Small firms often position themselves to fit an in-demand niche, as this approach has proven beneficial to these smaller groups. They’re small but mighty, with great knowledge in their chosen industry. This can be a great approach, but you run the risk of choosing a marketing agency that is too specific and not equipped to support your brand.
On the other hand, large firms have many more employees—each with their own expertise. And these agencies may have impressive industry connections with publications and media outlets. But, once again, with a large agency, you are one of many and the agency may not have the capacity to educate themselves on each client’s specific industry and target audiences.
Mid-sized firms can be highly specialized in an industry, but also have the capacity to continue to learn, grow and adapt to the needs and expertise of their clients. For example, at ColinKurtis Advertising, our team has a deep understanding of the food and beverage industry, with over 25 years of experience. We know what good advertising means to our clients’ target audiences and how to achieve the best ROI. Key audience segments in food, beverage, health and nutrition that we are passionate about marketing to include:
- Research & Development
- CEOs and Entrepreneurs
- Marketers
- Purchasing/Sales and More
Big Enough to Have the Services You Need
Not all marketing agencies are full service—some specialize in certain aspects of marketing such as video content, branding, social media and more.
Another benefit of mid-sized marketing agencies is that you can find one that provides ALL the services you need. Keeping your marketing with one agency is often less expensive than spreading out your tactics across a handful of smaller, specialty agencies.
For example, ColinKurtis is a full-service agency with branding, creative, digital and media relations services. Our team is large enough to have a diverse set of skills to delight our customers and small enough to be agile and give our clients’ projects a personal touch.
Finding a marketing agency that meets all your needs can be a challenge—specifically finding the right size agency. Consider a mid-sized firm, like ColinKurtis Advertising, where you reap the benefits of a small, personalized team and the resources and breadth of skills a larger team can bring to the table.
The expert team at ColinKurtis offers customized plans that help you develop effective marketing strategies that enhance your brand’s visual identity, messaging and marketing assets.
Contact Mitch Robinson at mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more.
Blog post from:
Valette Piper-Bledsoe
Vice President, Client Services
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