You might’ve worked with marketing agencies who had a hard time grasping what your business provided or who didn’t put in the effort to ensure you had the support you needed. However, with an agency that acts as an extension of your team, you’ll find they focus on what’s most important: working in your brand’s best interests.
Whether recommending integrated marketing strategies or building long-term relationships, an agency that’s an extension of your team delivers various benefits that allow you to prioritize other parts of the business. Here are the top three reasons you should partner with an agency that’s truly an extension of your team.
1. They get to know you and your customers, and are passionate about their work.
A good agency will dive deeply into your business to determine how they can best serve you. This may be in the form of a competitive analysis or relevant trend research to help you establish strategic pillars that become the foundation of your campaigns.
An even better agency will have an understanding of not only your business but also your customers and what drives them to achieve their lifestyles and desires. “Effective digital marketing experts stay updated with the latest happenings and news that could affect your business,” according to a recent Forbes article. And these experts don’t just do it because it’s their job. They’re motivated and passionate about the industry you’re in and have a portfolio of engaging work they’ve created in the past.
ColinKurtis Advertising’s clients primarily identify as food and beverage or vitamin, mineral and supplement (VMS) brands in B2B and B2C categories. With over 25 years of experience in the industry, we’ve learned what good advertising looks like and, more importantly, what receives the best ROI among their target audience. Key audience segments in food, beverage, health and nutrition may include:
- Research & Development
- CEOs and Entrepreneurs
- Marketers
- Purchasing/Sales and More
2. They’ll find out what your ideal communication channels are and use them to your advantage.
Our clients’ marketing departments range from small to large. We understand that many team members have other roles internally that may impact how or when they communicate. We also know that a one-person marketing team may need more support in certain areas than others. Therefore, when CK works as an extension of your team, we work with you to find a channel—whether video, phone call or email—to ensure our communication efforts work smoothly for everyone involved.
The Balance Careers has the following advice about effective workplace communication: Consider who you’re speaking to, and tailor your communication towards them. If they’re busy, send them an email instead of calling or setting up a video chat. They’ll appreciate your positive approach, which will make your future communication that much better.
Flexibility is key. At CK, we know that different teams have different skills, require specific meeting times due to time zone differences or have particular requirements that are unique to their products or services. So, if it’s Microsoft Teams, Zoom, Google, Dropbox, or Slack, we are dedicated to finding ways to share information and resources that make your job easier in the end.
3. They provide tailored, transparent and timely recommendations.
Trends come and go faster than ever in a fast-paced digital world. With an agency that’s an extension of your team, they’re most likely already one step ahead of the curve with the latest buzz-worthy news and ideas to take your business to the next level. And they bring new creative ideas or recommendations to the table that are rooted in strategy and honesty. According to Chron, “As strategic partners, [an agency] can help you better identify the benefits of your product or help you target a better demographic that’s hungry for your product.”
The CK team follows food and beverage publications and seeks further education opportunities to improve their craft. We always strive to bring our clients fresh ideas that help them stand out online and on the shelves. We also offer thoughtful and carefully selected recommendations with one goal: doing what’s best for your business.
Finding a marketing partner that meets all your needs can be challenging. However, an agency that serves as an extension of your team can provide various benefits to your team as they strive to build a meaningful and collaborative relationship that supports your business goals and efforts. CK’s marketing experts offer customized plans that help you stand out among your competitors when it comes to your visual identity, brand messaging and marketing assets.
Contact Mitch Robinson at Mitch@colinkurtis.com or call 815-965-6657 EXT. 1 to learn more about how we can be an extension of your team. And, if you’re curious, find our body of work here to see what we’ve done in the past!
Blog post from:
Valette Piper-Bledsoe
Vice President, Client Services
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