KEMIN food technologies
As a leading provider of food ingredient solutions, Kemin ensures your product’s safety, quality and shelf appeal. They provide shelf-life, flavor & color, food safety and yield enhancement solutions.
Expanding Capabilities and Reach
The Challenge
Kemin Food Technologies, known for their food safety, color and flavor solutions, recently expanded their capabilities to boost their yield enhancement solutions for meat and poultry. They needed a strategic way to launch their innovative new product, Proteus®, while simultaneously elevating their brand’s overall reputation as a leader in food solutions.
Strategic Brand Integration
The Solution
Together, we leveraged the brand’s strong foundation to welcome Proteus® to the Kemin portfolio—shining a spotlight on the new product while reinforcing Kemin’s expertise.
THE STRATEGY
Kemin Food Technologies understands the main challenges protein customers face: food safety, color preservation, flavor protection and yield enhancement.
When they launched Proteus®, an exciting addition to their yield enhancement offerings, it needed to fit into their existing ‘Meating the Challenge’ story—an overarching campaign designed to showcase Kemin as the preferred partner for meat and poultry brands looking for innovation across their product line.
List Title: WEBSITE SUPPORT / PRODUCT LAUNCH / LINKEDIN / CASE STUDY / INFOGRAPHICS / EBLASTS / EMAIL & HANDOUT / PAID MEDIA / INTERACTIVE BROCHURE / TRADESHOW BOOTH / AD CAMPAIGN
MEATING & EXCEEDING
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Digital Media
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3,893 Engagements
375 Leads -
Earned Impressions
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5.3 Million
ROI: $482k -
Email blasts
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20% Open Rate (7% above the industry average)
35 Leads Generated
CAMPAIGN
Built for Impact
Kemin has been using a variety of successful tactics to highlight their food safety, color and flavor solutions to potential customers. For the Proteus® launch, we incorporated both the ‘tried and true’ with impactful new tactics to capture market attention and signal Kemin’s growing expertise and offerings.
SUPPORT
Interactive Infographics
A new infographic promoted by an industry publication partner highlights consumers’ growing demand for juicy, high-quality meat and poultry with clean labels. It showed how Proteus® helps manufacturers meet consumer expectations while also improving yield—offering an effective, clean label solution.
VIDEO
Solution in Motion
Proteus® played a starring role in the Kemin ‘Meating Every Challenge’ video, serving as the final player in their comprehensive portfolio of protein solutions.
EMAIL MARKETING
Targeted Campaigns
Through targeted email blasts from key vertical and horizontal industry publications, Proteus® was introduced as an innovative phosphate alternative to an audience hungry for clean label yield enhancement solutions.
CASE STUDY
Yield Meets Quality
Consumers expect chicken to be consistently plump, juicy, and tender. This case study shows how Proteus® improves both quality and yield over untreated chicken—without artificial ingredients like traditional phosphates.
SALES TOOL
Research & Content Creation
A leave-behind sales tool performs double duty with an eye-catching, at-a-glance design that leaves a lasting impression on prospective buyers.
Its straightforward, simple gatefold stand-up format serves as both a product introduction tool for Kemin salespeople and an effective reminder to keep the product top of mind after meetings.
PR
Earned Media
Overall, the event efforts generated significant media coverage, further amplifying Kemin’s bakery capabilities and innovation beyond tortilla solutions.
MESSAGE HOUSE
How it Connects
ColinKurtis designed a PowerPoint layout for the Kemin Food Technologies message house. Using visual navigation, it clarifies the relationships between sections, helping users quickly connect messaging pillars and market segments to Kemin’s core value proposition.
TREND REPORT
Collateral + Video
ColinKurtis developed a trend report and video summary highlighting key consumer purchasing shifts, translating research into a clear, visually engaging narrative that helps brands identify opportunities for growth.
INTERACTIVE CASE STUDY
Guided Experience
We created an interactive case study that translates complex product and market information into a clear, guided experience—helping users understand cost challenges and the impact of yield-driven solutions.
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